ASUS Republic of Gamers today announced the opening of its Unlock the ROG Lab event in Cologne, Germany. The event features the launch of a limited-edition ROG Matrix GeForce RTX™ 5090 in celebration of 30 years of cutting-edge ASUS graphics card innovation. In addition to this milestone, a host of other new ROG gaming products were on display, including next-gen Tandem OLED monitors, a PC controller, and routers, as well as an eye-catching line of Hatsune Miku-inspired products.
Additionally, leading AI computing company and long-time partner NVIDIA® joined ASUS for this event. ROG Matrix GeForce RTX 5090 is a testament to the strong partnership between ASUS and NVIDIA, leveraging their combined expertise to deliver unparalleled performance and innovation to gamers worldwide. Powered by NVIDIA Blackwell, a GeForce RTX 5090 GPU brings game-changing capabilities to gamers and creators. Equipped with massive AI horsepower, it enables new experiences and next-level graphics fidelity. Users can multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed, and unleash creativity with NVIDIA Studio. Plus, users can access NVIDIA NIM microservices — state-of-the-art AI models that enable enthusiasts and developers to build AI assistants, agents, and workflows with peak performance on NIM-ready systems.
Celebrating 30 years of ASUS graphics card innovation
In celebration of three decades of graphics card innovation, the ROG Matrix GeForce RTX 5090 builds on the technologies that made previous ASUS cards standout options for PC hardware enthusiasts. This high-performance card is powered by the NVIDIA Blackwell architecture and features revolutionary DLSS 4 technology, plus a quad-fan design boosting airflow and pressure by up to 20%. A patented vapor chamber with a milled heat spreader delivers lower GPU temperatures to enable optimum GPU performance, and liquid metal thermal compound supports more efficient GPU cooling and a higher boost clock. In addition, a 3-ounce copper layer enhances heat dissipation and creates fewer voltage drops across the PCB to boost overclocking and stability. A full copper vapor-chamber cover optimizes cooling for the GPU die and VRAM.
A celebratory giveaway competition for the latest ROG Matrix GeForce RTX 5090 is now available. For a chance to win this exciting prize, users should visit the Cheers to 30 Years event site.
The ROG XG Station 3
The ROG XG Station 3 (Thunderbolt™ 5) external graphics dock is a plug-and-play solution that merges the power of an external GPU with the expandability of a Thunderbolt dock, instantly transforming any Thunderbolt 5-enabled laptop into a gaming or rendering powerhouse. The incredible 80Gbps bandwidth of Thunderbolt 5 allows users to upgrade to external GPU computing power, including NVIDIA GeForce RTX 50 Series, enabling high-speed gaming, video editing, 3D rendering, or AI application development on their laptop.
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Project Citadel: Honoring 30 Years of ASUS Graphics Card Excellence
For three decades, ASUS graphics cards have led the industry, consistently redefining performance, design, and the gamer experience. To commemorate the 30th anniversary of ASUS graphics cards, ASUS is showcasing the Citadel — a case mod that embodies innovation and heralds the future of gaming.
Designed and built by MP customized.be, the Citadel features the groundbreaking ROG Matrix GeForce RTX 5090 graphics card. This system showcases futuristic design and cutting-edge technology, honoring a 30-year journey of pushing boundaries and empowering gamers worldwide.
Next-gen Tandem OLED monitors
ROG is the No.1 OLED gaming monitor globally . This success can be directly attributed to the pioneering spirit of ROG and continuous efforts to provide breakthrough technologies for gamers. Proprietary custom heatsinks, Neo Proximity Sensor burn-in safeguards, HDR-optimizing firmware, TrueBlack Glossy, and many other leading-edge features make ROG the go-to monitor choice for gamers everywhere.
The new ROG OLED monitors — ROG Swift OLED PG27AQWP-W and Strix OLED XG27AQWMG— feature the latest Tandem OLED technology, boasting 15% higher peak brightness, 25% wider color volume, and a 60% longer lifespan than previous-gen WOLED monitors, along with ultrafast 0.03ms response time, VESA DisplayHDR™ 500 True Black compliance, and 99.5% DCI-P3 gamut. Equipped with the ROG TrueBlack Glossy coating, each monitor provides supersharp imagery with deep blacks — in any lighting environment. Plus, ASUS OLED Care Pro with the advanced Neo Proximity Sensor optimizes panel longevity.
ROG Swift OLED PG27AQWP-W
The 26.5-inch QHD ROG Swift OLED PG27AQWP-W monitor is the fastest OLED monitor in the market (as of August 2025), boasting a native 540Hz refresh rate. It stands out with its versatile dual mode, allowing users to switch between an ultrasmooth QHD@540Hz or HD@720Hz, setting a new benchmark for OLED monitors. It features new Tandem OLED technology for 15% higher peak brightness, 25% wider color volume, and a 60% longer OLED lifespan compared to previous WOLED monitors. Plus, a proprietary TrueBlack Glossy coating ensures supersharp imagery with deep blacks.
The PG27AQWP-W offers extensive connectivity options, including DisplayPort™ 2.1a UHBR20 with full 80Gbps bandwidth and HDMI® 2.1. It also features a tripod socket. The VESA DisplayHDR 500 True Black compliance, 99.5% DCI-P3 gamut, true 10-bit color, and Delta E<2 color difference provide astonishing HDR performance, making it the perfect monitor for photo and video editing. In addition, the built-in Neo Proximity Sensor precisely detects the user’s distance from the monitor. When the user steps away, the monitor transitions to a black image to protect against panel burn-in, and when the user returns, on-screen content is shown again. Detection distance can be customized to suit personal preference, ensuring maximum convenience and protection. The monitor’s stylish transparent design makes it a standout addition to any setup.
ROG Raikiri II Xbox Wireless
The ROG Raikiri II Xbox Wireless controller is armed with a full arsenal of gaming essentials. On PCs, a 1000Hz polling rate ensures ultra-low latency in both wired and 2.4GHz wireless modes, which is further enhanced by ROG SpeedNova Wireless technology. Anti-drift TMR joysticks offer more accurate control and consume less power than Hall Effect joysticks, while providing exceptional anti-drift performance.
In addition, the controller features dual-mode triggers that allow seamless switching between short-travel micro-switch triggers and full-travel TMR sensor triggers, four rear buttons that are fully programmable and ergonomically designed, and micro-switch buttons that include D-Pad, ABXY buttons, rear buttons, and bumpers with instant actuation and tactile feedback. Tri-mode connectivity enables versatile multiplatform compatibility, including USB-C® for Xbox Series X|S, PCs, ROG Xbox Ally; 2.4GHz wireless for Xbox Series X|S, PCs, ROG Xbox Ally; and Bluetooth® for PCs and ROG Xbox Ally. 2.4 GHz mode supports at least 30 hours of battery playtime with RGB lighting, audio and vibration off on a single charge. Included is a portable protective travel case that charges the controller while inside the case, a charging stand, and two detachable joystick caps.
ROG Courser gaming chair
The ROG Courser is a premium gaming chair that elevates any gaming experience. Featuring the innovative Dynamic Synchronized Recline system, the Courser ensures ultimate comfort in almost any position. In addition to adjustable lumbar support with a cold-pressed thermoplastic polyurethane (TPU) back pad, the chair features 360°-swivel 4D armrests and a detachable magnetic headrest—all working in unison to provide the ideal gaming position. Plus, the generous 57cm-wide seat allows users of all sizes to settle in for marathon gaming sessions. For a finishing touch, the ROG Courser also features concealed RGB lighting.
ROG Strix GS-BE7200
The ROG Strix GS-BE7200 is a sleek and compact WiFi 7 gaming router designed to elevate setups with both performance and style. The all-white finish and clean lines give it a minimalist look that fits seamlessly into any modern battle-station, while the signature semi-transparent top panel reveals layered ROG patterns and subtle details. This creates a dynamic, futuristic vibe from every angle—all without the bulk of external antennas.
ROG x Hatsune Miku Edition
ROG continues its collaboration with virtual pop star Hatsune Miku with a complete gaming system centered around ROG's sci-fi aesthetics and Miku's signature blue-green and pink color scheme. The collection combines Hatsune Miku’s signature style with superior ROG performance, premium quality, and versatile functionality for competitive gameplay or daily tasks. Products include a motherboard, graphics card, PC case, all-in-one cooler, SSD enclosure, power supply, monitor, and apparel, enabling gamers to create an entire gaming setup that exudes the vibrant Miku aesthetic.
ROG Strix X870E-H Gaming WiFi7 Hatsune Miku Edition
ROG Ryuo IV 360 ARGB Hatsune Miku Edition
ROG Astral GeForce RTX 5080 OC Hatsune Miku Edition
ROG Strix Helios II Hatsune Miku Edition
ROG Thor 1200W Platinum III Hatsune Miku Edition
ROG Strix XG27ACMEG-G Hatsune Miku Edition
ROG Strix Arion SSD Hatsune Miku Edition
ROG T-shirt I and II Hatsune Miku Edition
ASUS A23 PC Case Hatsune Miku Edition
TUF Gaming x Hatsune Miku Edition peripherals
Additional ROG Gamescom booth highlights
ROG NUC (2025)
The ROG NUC (2025) Mini PC unlocks new gaming horizons. Powered by Intel Core™ Ultra 9 processors (Series 2) and up to an NVIDIA GeForce RTX 5080 Laptop GPU for lightning-fast speed and responsiveness, this compact powerhouse is equipped with triple-fan cooling and supports up to five 4K displays. AI-enhanced visuals are enabled via the NVIDIA DLSS 4 suite of neural rendering technologies, which use AI to boost FPS, reduce latency, and improve image quality. Its triple-fan system and dual-vapor-chamber design ensure peak performance while maintaining whisper-quiet operation. Plus, Intel Killer™ WiFi 7 and Bluetooth® 5.4 provide ultrafast, seamless wireless connectivity and performance.
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